Celebrating the shifters of the world.
What makes someone cut against the grain and redefine the norm? Guts, and something more: vision, inspiration and an unblinking passion for elevating performance to a higher plane. They’re paradigm shifters, just like Sterling Premium. We developed this print piece to tell the inspiring stories of other shifters with a mobile app that added video to enrich the experience.
Celebrating the shifters of the world.
What makes someone cut against the grain and redefine the norm? Guts, and something more: vision, inspiration and an unblinking passion for elevating performance to a higher plane. They’re paradigm shifters, just like Sterling Premium. We developed this print piece to tell the inspiring stories of other shifters with a mobile app that added video to enrich the experience.
Chicago Yacht Club
Morgan Li
Billerud
Verso: Sterling Premium
It starts with me.
Developing an educational brand.
Nourishing life and learning.
Paper. Elevated.
Create something great.
A classic, reborn.
Celebrating the shifters of the world.
The race to Mackinac.
Read, view, listen and learn.
Creating lifelong companions.
Proof.
The power of touch.
Through time.
Making your dreams come true.
Hurry, these deals won’t last.
From expectations to empowerment.
Shift the way you think about paper.
There’s grace in the ordinary.
Welcome to big-picture steel.
The people behind the paper.
Cheers!
