Retail

Optimo Hats

Creating lifelong companions.

Clothes, it is said, can make the man. But a hat, overt and in plain sight, tips to the man’s character. The product catalog we designed and wrote for Optimo represents more than a collection of extraordinary men’s hats. It’s an invitation for prospective customers to assess and reveal something about themselves.

Retail

Optimo Hats

Creating lifelong companions.

Clothes, it is said, can make the man. But a hat, overt and in plain sight, tips to the man’s character. The product catalog we designed and wrote for Optimo represents more than a collection of extraordinary men’s hats. It’s an invitation for prospective customers to assess and reveal something about themselves.

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What interests us, what inspires us most, are stories. And within those stories the challenges, obstacles and latent opportunities draw our sharpest attention. Your story matters. How you tell it may matter more. If you share the belief that design is more than style, that it is elemental to brand strategy and communications—regardless of medium—then our work may be of interest to you.

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