Manufacturing

NewPage: Paper Offer

Hurry, these deals won’t last.

NewPage was launching a special promotion and it needed to get the word out. The objective: promote a price discount while building the brand. Our solution: a series of three spots that tell the story with humor and whimsy, conveying quality, confidence and, for paper buyers, opportunity.

Manufacturing

NewPage: Paper Offer

Hurry, these deals won’t last.

NewPage was launching a special promotion and it needed to get the word out. The objective: promote a price discount while building the brand. Our solution: a series of three spots that tell the story with humor and whimsy, conveying quality, confidence and, for paper buyers, opportunity.

Related Work

work

What interests us, what inspires us most, are stories. And within those stories the challenges, obstacles and latent opportunities draw our sharpest attention. Your story matters. How you tell it may matter more. If you share the belief that design is more than style, that it is elemental to brand strategy and communications—regardless of medium—then our work may be of interest to you.

General Cable

It starts with me.

This is Ed.

Developing an educational brand.

Verso: Sterling Premium

Paper. Elevated.

NewPage: Shifters

Celebrating the shifters of the world.

Chicago Yacht Club

The race to Mackinac.

JAMA Network

Read, view, listen and learn.

Morgan Li

Making your dreams come true.

NewPage: Paper Offer

Hurry, these deals won’t last.

Chicago Children’s Choir

From expectations to empowerment.

U.S. Steel

Welcome to big-picture steel.

Billerud

The people behind the paper.