MANUFACTURING

Verso: Sterling Premium

Paper. Elevated.

The reformulated Sterling Premium brand was designed to shift how premium coated paper is viewed. To help tell the story, we developed a series of “Shifter” videos and brochures profiling companies with a different take on tradition, like a kayak that folds down into the size and shape of a suitcase, or chocolates that become an artform.

Paper Elevated Trailers

Printed promotion showcasing Oru Kayak

Printed promotion showcasing Oru Kayak

Printed promotion showcasing Vosges Haut-Chocolat

Printed promotion showcasing Vosges Haut-Chocolat

Printed promotion showcasing Vosges Haut-Chocolat

Printed promotion showcasing Vosges Haut-Chocolat

back to all work
MANUFACTURING

Verso: Sterling Premium

Paper. Elevated.

The reformulated Sterling Premium brand was designed to shift how premium coated paper is viewed. To help tell the story, we developed a series of “Shifter” videos and brochures profiling companies with a different take on tradition, like a kayak that folds down into the size and shape of a suitcase, or chocolates that become an artform.

Paper Elevated Trailers

Printed promotion showcasing Oru Kayak

Printed promotion showcasing Vosges Haut-Chocolat

Printed promotion showcasing Vosges Haut-Chocolat

Printed promotion showcasing Vosges Haut-Chocolat

back to all work

Related Work

work

What interests us, what inspires us most, are stories. And within those stories the challenges, obstacles and latent opportunities draw our sharpest attention. Your story matters. How you tell it may matter more. If you share the belief that design is more than style, that it is elemental to brand strategy and communications—regardless of medium—then our work may be of interest to you.

Brand Expression
Digital
Motion
General Cable

It starts with me.

Limitless Coffee & Tea

This is Ed.

Developing an educational brand.

Sodexo

Nourishing life and learning.

Verso: Sterling Premium

Paper. Elevated.

Verso: Productolith Pts.

Create something great.

Kayline by Wahl

A classic, reborn.

NewPage: Shifters

Celebrating the shifters of the world.

Chicago Yacht Club

The race to Mackinac.

JAMA Network

Read, view, listen and learn.

Optimo Hats

Creating lifelong companions.

Brown-Forman

Proof.

Verso: Technique-ly Speaking

The power of touch.

Smart Museum of Art

Through time.

Morgan Li

Making your dreams come true.

NewPage: Paper Offer

Hurry, these deals won’t last.

Chicago Children’s Choir

From expectations to empowerment.

NewPage: Shift Your Thinking

Shift the way you think about paper.

The Graceful Ordinary

There’s grace in the ordinary.

U.S. Steel

Welcome to big-picture steel.

Billerud

The people behind the paper.

Kishwaukee Brewing Co.

Cheers!