MANUFACTURING

U.S. Steel

Welcome to big-picture steel.

U.S. Steel is an American icon, an industry innovator and visionary that disputes the notion that planet and profit are mutually exclusive. Its “Best for All” growth strategy embodies this belief with an increasing emphasis on new green steels and low-impact, LEED-certified steelmaking. We helped them get the story out.

TV Commercial

VerdeX Product Launch Video

VerdeX Product Launch Video

X campaign launch at NYSE bell ringing ceremony

X campaign launch at NYSE bell ringing ceremony

Website

Brand Guidelines

Brand Guidelines

back to all work

MANUFACTURING

U.S. Steel

Welcome to big-picture steel.

U.S. Steel is an American icon, an industry innovator and visionary that disputes the notion that planet and profit are mutually exclusive. Its “Best for All” growth strategy embodies this belief with an increasing emphasis on new green steels and low-impact, LEED-certified steelmaking. We helped them get the story out.

TV Commercial

VerdeX Product Launch Video

X campaign launch at NYSE bell ringing ceremony

back to all work

Related Work

work

What interests us, what inspires us most, are stories. And within those stories the challenges, obstacles and latent opportunities draw our sharpest attention. Your story matters. How you tell it may matter more. If you share the belief that design is more than style, that it is elemental to brand strategy and communications—regardless of medium—then our work may be of interest to you.

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U.S. Steel

Welcome to big-picture steel.

Billerud

The people behind the paper.

Kishwaukee Brewing Co.

Cheers!