Ed #14 Getting Personal
Built around the content of New Page’s Ed series, this animation was used by their sales team nationwide for presentations in conjunction with the printed piece. The goal was to help push the understanding of how paper is still a vital part of the communication mix and how it can be used to strengthen a brand’s message. FDC faced the challenge of designing a short animation incorporating music, typography and narration that could stand alone as well as work side-by-side with the printed component. The entire animation from story, art creation, script development, and audio editing was done at FDC.